It’s no secret NFTs are redefining how we think about creativity, community, and ownership. As brands old and new embrace these opportunities, they must also juggle the challenge of rethinking their approach to digital marketing in order to effectively succeed in the newest version of the web.  

In this session, join Spencer Gordon, Vice President, Connections and draftLine at Anheuser-Busch InBev as he explores how the company’s global brands are finding success and learning from its web3 projects including the launch of programs from Budweiser and Bud Light NEXT. As part of these drops, the company has released more than 25k tokens that celebrate innovation, community and the next generation of creators.